Mercedes AMG-GT s new 4L Engine to 5.5L V8

The AMG-GT sportscar is sold out through 2015.  According to AMG Chief, Tobias Moers, the all new 4.0-liter twin-turbo V8 that made its debut under the hood of the Mercedes-AMG GT will soon replace existing 8 cylinder engines.

that Mercedes-Benz equip in their range of vehicles, both AMG as well as non-AMG vehicles. So............this means that the current 5.5-liter twin-turbo engine powering the top-end non-AMG and AMG vehicles will be ditched in favor of the 4.0-liter unit.

Mercedes-Benz GLA45 AMG Preview

Expected Launch: 27 October 2014

Expected Price: 78 - 82 lakhs

Mercedes-Benz GLA45 AMG Preview

Mercedes-Benz has been on a roll, launching its AMG spec cars and bringing them to the Indian market.

Exterior

As the name suggests, the GLA 45 AMG is a performance version of the-------------- GLA-Class crossover and follows the same formula as its sedan and hatchback cousins. The fascia of the GLA 45 AMG is the same as the other AMG versions of the MFA platform cars models. It gets the Avantgarde grille, projector headlamps - sporty bumper and aggressive lines on the bonnet.

Mercedes-Benz Launches New M-Class in India

World renowned German luxury car maker Mercedes-Benz announced the third generation sports utility vehicle M-Class priced at Rs.56.9 lakh (ex-showroom Delhi). With technologies like customized setting for engine performance, anti-lock braking, electronic stability and automatic transmission, the new M class is gearing up for a very good response.

 Commenting on the launch, Peter Honegg, managing director and chief executive, Mercedes-Benz, said, "At the start of this year, we had promised to introduce exciting new models into the market. We are proud to present today the new M-Class." He added, "We are confident that the quality drive and the luxurious experience it can deliver will be a big hit with the customers and it will be warmly received".

The AMG is yet another variant of the new vehicle, priced at Rs 66 lakh. It was completely sold off through pre-bookings even prior to the launch. According to Honegg, the company is looking forward to a boost in sales once the compact segment brands such as A-Class and B-Class make their foray into the market.

Mercedes-Benz launches second phase of its U.S. diesel offensive

Under the heading “Vote for BlueTEC”, Mercedes-Benz is continuing its diesel offensive in the U.S. with a vengeance. At the New York International Auto Show (NYIAS), the three-pointed star is presenting three new, exceptionally clean diesel SUVs with the latest AdBlue injection technology. The ML 320 BlueTEC, the R 320 BlueTEC and the GL 320 BlueTEC boast such low emissions that they comply with even the strictest exhaust limits such as the Bin 5 and ULEV standards in the U.S. They are also poised to fulfill the future EU6 standard in Europe. The focal point of today’s Mercedes-Benz NYIAS press conference was the facelifted M-Class, which celebrated its world premiere as the ML 320 BlueTEC.

“The BlueTEC campaign expresses our ambitious targets for the U.S. We want to make diesel driving popular here again – especially for SUVs,” comments Dr. Thomas Weber, Member of the Management Board Daimler AG, Group Research & Mercedes-Benz Cars Development. “The prospects for this are now even better,” Weber continues, “because, just in time for the world premiere in New York, we have become the first manufacturer ever to receive certification enabling registration of Bin 5 and ULEV compliant diesel SUVs, thus qualifying them for registration in all 50 states.”

Mercedes-Benz partners with ASMALLWORLD

Mercedes-Benz continues to use new approaches in communication: the Stuttgart-based automotive brand is forging a strategic partnership with the exclusive online community ASMALLWORLD, to further expand its targeted, direct marketing to consumers. ASMALLWORLD is an invitation only network with over 300,000 members from more than 200 countries. The partnership encompasses informative branded entertainment in the form of an Automotive Forum, blogs for prominent personalities, inclusion in the event calendar and ASW’s Internet TV, and invitations to important Mercedes-Benz events for selected members.

“The Mercedes-Benz brand is now precisely where we can directly appeal to people in their everyday living environments,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “This is why we are continually expanding beyond the classic communication channels - and this partnership opens up a new channel that makes direct dialogue possible. The partnership with the ASW community enables us to reach a young, influential target group, and to become part of their everyday interactions.”

2009 B-Class & 2009 C-Class redesigned model prices announced

Mercedes-Benz Canada announced that pricing will remain virtually identical to 2008 for the facelifted 2009 B-Class and the 2009 C-Class despite a new design for the B-Class and additional standard features for both models. The B-Class and C-Class already dominate their respective segments, and the refreshed design and additional content will provide even greater value for customers.

Pricing for the 2009 Mercedes-Benz B-Class starts from $29,900 for the B200, and $34,400 for the B200 TURBO. For 2009, the redesigned B-Class features many enhancements including an updated front end design, new rear bumper and revised tail lights, new wheel design and more standard equipment including a new generation audio and communications system with Bluetooth and in-dash CD Changer.

The award-winning C-Class also features new standard equipment and an optional new dynamic handling package for 2009. The Mercedes-Benz C230 starts from $35,800 for the rear wheel drive version and $39,500 for the C230 4MATIC. The C300 with standard sport package starts from $41,200, and the C300 4MATIC starts from $44,900. In addition, the powerful C350 will be priced from $48,200 for the sporty rear wheel drive version and the 4MATIC C350 starts from $50,400.

President and CEO of Mercedes-Benz Canada, Marcus Breitschwerdt, remarked: “The B-Class is a Canadian exclusive model, and strong sales demonstrate that Canadians have embraced this versatile vehicle. Since its release, the All-New C-Class has been an outstanding seller, and a standard sport package on the C300 and additional standard equipment for 2009 should ensure the momentum continues for this award-winning vehicle. So far, it has been another recordbreaking year for Mercedes-Benz. With aggressive pricing on our thrilling 2009 product portfolio, we will continue to offer the best value and satisfaction possible in every facet of the purchase process and ownership experience.”

This follows the recent announcement that prices will remain the same for the facelifted 2009 CLS-Class despite a new design and additional standard equipment. For 2009 the CLS550 will start from $93,500, and the powerful CLS63 AMG will start from $128,300. Pricing was also recently released for the next generation 2009 SL-Class and SLK-Class. For 2009 the SL-Class starting price was reduced by more than $10,000 to start from $125,000 for the SL550, and the SLK-Class price was improved by more than $3,000 to start from $57,500 for the SLK300.

Mercedes Benz Roadster with new glossy finish

Sleek and elegant, a dream in black with brilliant red leather seats. This is the look Belgian classic car aficionado Andries Meuzelaar’s 300 SL Roadster will be sporting when it returns as king of the road in the near future. At the moment, the Mercedes Benz is still hidden away in Stuttgart, where the legendary model is getting a makeover. Even in its current state, however, with its paintwork sanded off, inner workings removed and body perched up on blocks, the supple curved body provides a glimpse of the vehicle’s grace and elegance. “It’s a real gem, a milestone in automotive history,” says Meuzelaar. It’s no wonder, then, that his standards for restoring the roadster are extremely high. “I trust Glasurit. My experience with Glasurit paints in the past has been excellent, and they are my obvious choice this time around, too.”

Brimming with anticipation:
The task of putting Meuzelaar’s 1960 Roadster back on the road has been assigned to restorer Johannes Kleissl. “Restoring these cars isn’t just my job, it’s also my passion,” says Kleissl, owner of the HK-Engineering restoration company, which deals exclusively with Mercedes Benz 300 SL models. The company has four locations in Germany and an international service network, making it one of the world’s largest restoration companies. Meuzelaar’s Mercedes will soon be wearing a new coat of Glasurit paints, and Kleissl thinks that’s great. “We want only the top of the line for this legendary car.” The fact that the 300 SL is more than a mere set of wheels for Meuzelaar goes without saying: “I can’t wait to see and experience my car in all its glory – I’m as excited as a little kid!”
Paint competence “made in Münster”:
The 300 SL is not the first Mercedes Benz “Sport Light” to be revitalized with a coat of Glasurit brand paint. This past April, the U.S. hit series “Dream Car Garage”, which is currently restoring a 300 SL coupe, was on location at sites including Glasurit in Münster-Hiltrup. In order to match the original as closely as possible, the “Dream Car Garage” crew is using waterborne Glasurit 90 Line paints to refinish the car in its original color. The Glasurit COLOR-PROFI System is making a major contribution to the restoration. The world’s largest color archive has 200,000 color chips with original paint, documenting the color history of an entire century. Meuzelaar himself is no stranger to Glasurit. Two years ago, experts at Glasurit supported him in the search for the original color of his Horch 853 classic sports convertible. After meticulous research and a number of test mixtures, the Glasurit paint experts finally came up with the original color, which they identified using pictures from the old Horch brochure.

The Roadster was manufactured until 1963. It had six cylinders and a nearly 3,000-cubic centimeter, 215-horsepower motor and could reach maximum speeds of 250 kilometers per hour.

Mercedes-Benz C-Class Special Edition Car Launched in India

Mercedes-Benz, German car maker, very famous for luxury cars has launched its Special Edition C-Class model, despite of facing tough competition from its rivals. Mercedes, the name itself is a big Brand to attract people. The latest Special Edition Mercedes-Benz C-Class car will be available in three attractive colors - Red, Black and White in India.

Mercedes-Benz aims to produce only 60 units of this special edition vehicle, so that it will maintain exclusivity of the model. The stunning Special Edition Mercedes-Benz C-Class is priced at Rs. 28.46 lakhs for the petrol version and Rs. 31.30 lakh for diesel version of the model. The models are available at all Mercedes-Benz Dealerships across India.

The first Special Edition Mercedes-Benz C-Class car was bought by golfer Mr. Gaganjeet Bhullar. The car features Avant-garde Designed Front & Rear Bumpers, Avant-garde Grilles, new 17" Alloy Wheels, iPod Connectivity with Media Interface and many more.

Mercedes-Benz C-Class as all its other models has always been a pioneer in technology in luxury car segment. This latest model rules the heart of the young and dynamic personality with sport loving attitude to compliment their high standard lifestyle.

Hmmm! Hearing this aren't you attracted. If yes, rush to buy as there is limited no. of cars for this model.

Mercedes-Benz Launches Ninth Generation E-Class in India

Mercedes-Benz has announced the launch of the ninth generation of its iconic sedan and global favorite; the classy and sleek Mercedes-Benz E-class.

Mercedes-Benz E-class is equipped with a 3.5 liter V6 engine and it has been introduced in the top-of-line avant-garde styling. It impressively symbolizes the persistence of the success story which is unparalleled in the luxury class car segment. Mercedes-Benz E-class has over 10,000 customers in India thus making it one of the most popular luxury sedans in the country.

Speaking at the launch, Dr. Wilfried Aulbur, MD and CEO of India commented, "The all-new E-Class is the perfect embodiment of the brand's core values that is rooted in timeless design, craftsmanship and innovation. This outstanding product- the ninth generation E-Class displays outstanding driving dynamics that represents our cumulative experience garnered over 123 years of automotive leadership." He added "We hope that the E-Class will take a sizeable marketshare in the luxury car segment in the Western region."

The car also sports a new tagline 'engineered around you'. It sports the highly acclaimed twin-headlamp face and distinctive bold lines that exhibit an individual, sophisticated and zealous character. Mercedes-Benz and its ninth-generation iconic sedan Mercedes E-class, has a host of technical innovations in Mumbai, although it was assembled at the German luxury carmaker's Pune plant. It will be available at the 45 showrooms across India. The luxury car segment is developing real fast and the company is targeting the developing hub. Mercedes–Benz E-class would be available for Rs 45,89,206 in Mumbai, Rs 46,94,062 in Chennai, Rs 47,02,499 in Kolkata, Rs 46,97,999 in Delhi and Rs 46,89,562 in Bangalore.

New Mercedes-Benz E-Class Diesel Variant Launched in India

Mercedes-Benz India announced the launch of BlueEFFICIENCY technology for India with launch of the New E350 CDI BlueEFFICIENCY. Powered by the diesel variant, the new Mercedes E-Class is now available in India in the top-of-line avantgarde styling line powered by a three-litre OM642 V6 diesel engine that churns out a whopping 540 Nm of torque at 1600-2400 rpm.

BlueEFFICIENCY is a package of fuel saving technologies where innovative changes have been made throughout the design and engineering of the Mercedes-Benz E-Class. These are integrated measures that reduce fuel consumption & emissions in the New E-Class by using a complete package of efficiency-enhancing technologies.

"World over, Mercedes-Benz offers a strong & varied portfolio of efficient technologies for sustainable solutions to match individual mobility related needs. The launch of the E 350 CDI BlueEFFICIENCY will set new standards in the premium automobiles segment in the country. With Blue efficiency, the brand offers a complete package of fuel efficient qualities combined with the characteristic brand features - safety, comfort and refined driving pleasure. The result is the New E-Class with all round safety, outstanding comfort and fuel savings of upto 13%. The E 350CDI BE will delight customers with its class-leading performance, safety, comfort and environmental compatibility." Said: Dr. Wilfried Aulbur, MD & CEO, Mercedes-Benz India.

Powered by a robust OM642 V6 diesel engine with turbochargers, the New Mercedes E-Class is impressive in its performance. This six-cylinder engine built with a direct-injection unit delivering a torque of 540 Nm, consuming up to 13% less fuel than before, creating new benchmarks in the segment. The New E-Class also has the distinction of being the world's most aerodynamically efficient luxury saloon.

The New Mercedes E-Class showcases the dynamic and passionate genes of the Mercedes-Benz brand, clearly evident from the very first glimpse highlighted most noticeably by the re-designed twin headlamp. Other distinct features include – an arrow shaped bonnet featuring three louvers and chrome surround, sporty rear bumper adding to a sense of width & attractively styled 17” light alloy wheels accentuating the muscular appeal of the new E-Class. Great looks, appealing functionality and great features- the New E-Class has it all.

Additionally, the new Mercedes-Benz E-Class also offers as standard - PRE-SAFE, NECK-PRO, PARKTRONICS with the new Advanced Parking Guidance which helps the driver to search for suitable parking space extending visual and audible steering support during parking. All these innovative feature sets new benchmarks in passenger safety with the New E-Class.

Source: Mercedes-Benz India

Mercedes Benz Launched S350 CDI & S350L in India

Mercedes-Benz, formally announced the arrival of its iconic sedan and a global favourite - the All-New S 350 L and the S 350 CDI L BlueEFFICIENCY in India. With state-of-the-art technology for even greater safety, as well as trailblazing innovations in comfort and drive technology, the Mercedes-Benz flagship is all set to reassert its leading position as the brand’s innovation platform and benchmark for luxury sedans. For more than five decades, the Mercedes S-Class cars have signified a special aura, showcased intelligent technology and delivered the highest quality.

Speaking at the launch ceremony, Dr. Wilfried Aulbur (Managing Director & CEO, Mercedes-Benz India) said, "The all-new S-Class is the perfect embodiment of the brand’s core attributes of safety, comfort, quality and innovation. Its uncompromising standards have made it the preferred choice of the world’s most powerful and influential people. Continuing the legacy, the all-new S-Class not only displays outstanding driving dynamics, but is a fitting testament of our technological expertise. Globally the S-Class is the overwhelming market leader in its segment; in India as well, the S-Class is the clear leader with over 53% share of the market. The new S 350 L & S350 CDI L will carry forward the S-Class leadership in this segment."

The 2010 S-Class is the only car in its category to offer a unique combination of ultra-modern assistance and protection systems. The new assistance systems turn the new S-Class model into an "intelligent" partner for the driver. The car is able to "see", "feel", respond reflexively and act autonomously to prevent accidents or mitigate their effects.

The 2010 S-Class offers features designed to provide highest levels of comfort and safety to its occupants. Features like Advance Parking Guidance with ultrasonic sensors, Multicolour Ambient Lighting, LED Light Package, Climatised seats, Massage function for rear seats, ATTENTION ASSIST, etc are standard. As an exclusive world first for the 2010 S-Class, SPLITVIEW technology is being offered. With two views on a single screen, both the driver & the front passenger can view different functions simultaneously on the screen. A wireless headphone with remote ensures that the co-passenger does not interfere with the driver's focus while on the road.

Great attention has been given to the Rear Seat comfort & entertainment package for the rear-passengers. New introductions include redesigned rear entertainment screens with remote control & 2 wireless headphones as well as standarad massage function for the rear passenger.

With typical Mercedes attention to detail, the designers have also given great attention to the interior of the new Mercedes-Benz S-Class, ensuring that every feature appeals in both emotional and functional terms with its form, colour and material. The result is a harmonious whole - an atmosphere in which the car’s occupants immediately feel safe and protected, and long journeys can be taken without any feeling of effort or stress.

Mercedes Benz S350 CDI & S350L Price:
The new Mercedes Benz S 350 L is priced at Rs. 82 lakhs (ex-showroom Delhi), while the new Mercedes Benz S 350 CDI L BlueEFFICIENCY comes at Rs. 80.50 lakhs

Source: Mercedes-Benz India

Mercedes-Benz India Unveils 2010 M-Class Car in 2 Variants

Mercedes-Benz unveiled the 2010 M-Class in two variants for India - the Sports and Luxury edition loaded with features. The Sport Edition of the M-Class is priced at Rs. 55 Lakhs while the Luxury Edition is priced at Rs. 60.9 lakhs Ex-showroom Delhi.

"The M-Class has been a popular model series in India. The "Sports Edition" and the "Luxury edition" are very aggressively priced considering the loadings and features of this marque. We are confident that customers who expect highest standards from their vehicles will find the M-Class a vehicle that exceeds their expectations- both on and off the road." Summarized Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India.

The M-Class is among the safest cars in its class. The Euro NCAP test results are confirmation about the safety concept of the M-Class. Equipped as standard with seven airbags, belt tensioners, belt-force limiters and crash-responsive NECK-PRO head restraints, the SUV ensures its occupants an excellent standard of protection in the event of an accident. The M-Class is the first vehicle in its market segment anywhere in the world to be fitted as standard with the anticipatory occupant protection system PRE-SAFE. The system makes use of the valuable seconds which elapse between a critical situation being identified and a possible impact ensuing, to instigate protective measures.

In terms of technology, the 2010 M-Class takes forward exciting features like permanent four-wheel drive and 4ETS traction systems to the next level by incorporating additional functions such as Downhill Speed Regulation, Acceleration skid control(ASR) and the off-road ABS system. The AIRMATIC air suspension significantly improves ride comfort, while the Adaptive Damping System (ADS), adjusts shock absorber response to suit driving situations. The double-wishbone front suspension makes a significant contribution to reduced road roar and tyre vibration, ensuring impressive driving dynamics with its raised aluminium wishbones. The rear axle has a four-link suspension system. Standard-fitted 19" light-alloy wheels emphasise the sporting pedigree of the new M-Class.

The design of the M-Class is much appreciated. Lighting units (front with bi-xenon headlamps), expressive front bumpers with prominent horizontal lines with fog lamps, and appealing 19 inch alloy wheels add to the engagement with the M-Class. The radiator grille sub-divided by three black louvres with chrome trim, the rear tail lights with LED technology and the rear tailgate with its discreet spoiler edge and a panoramic rear windscreen add to the allure of the vehicle. The M-Classadditionally includes features like PARKTRONIC, Electric Sliding sunroof, Front Memory seats, Media interface & Audio system with 6-CD changer, mini-spare wheel.

The Sports Edition: Includes Interior sports package (consisting of interior lighting package, sports instrument cluster, sports pedal system made of brushed stainless steel with rubber studs, Alcantra/ARTICO man made leather upholstery with contrasting topstitching, electrically adjustable front sports seats),

Exterior Sports Package (19 inch 5 twin spoke light alloy wheels, rectangular tailpipes with chrome trim, aluminum-look roof rails, chromed waistline trim strip, load sill guard on the rear bumper in chrome and simulated front underguard in stainless steel).

The Luxury Edition: In addition to the Exterior sports package; the luxury edition includes a wood/leather multifunction steering wheel, Thermotronic 3-Zone Automatic climate control, harmankardon LOGIC 7 Surround Sound system (12 high performance speakers with 610 watts output), Anti-Theft Protection package & Leather seats.

Source: Mercedes-Benz India

Mercedes-Benz E-Class Coupe Launched in India; Price @ 54 Lakhs

Mercedes-Benz India today brought in a whole new meaning to attraction & luxury in the premium automobiles segment by unveiling the new Mercedes E-Class Coupe. Aggressive, Sporty & Exclusive, the E-Class Coupe inspires awe, attraction & allure. The distinctive lines and sleek edges lend it an aura of irresistible charm. Within this two-door beauty lies the unmatched performance, safety and comfort features of the legendary E-Class.

Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India: "The E-Class Coupe makes an unambiguous statement about a lifestyle characterized by beauty and sophistication. With its expressive styling premium equipment, state-of-the-art technology and high safety standards, the New E-Class Coupe meets the needs of young individuals looking for a car that is athletic, striking and passionate. The vehicle rounds off the automotive product range and targets a clientele for whom style and individuality is of significant importance".

Design which expresses passion and effortless superiority:
With its classic coupe side aspect, reflected by no B-pillars and fully retractable side windows - the new two-door car is a particularly sporty interpretation of the E-Class' dynamic design. The hallmark of Mercedes Coupe design is its sports radiator grille with the large central star. The arrow shape of the entire front section coupled with its lean build give the car a sportier and more dynamic presence.

High standards of ride comfort:
The E-Class Coupe takes on a pioneering role in the drive and performance category. The new petrol engine combines efficiency and effortless power delivery with its 3.5 litre engine V6 engine offering 272hp at 6000rpm. With a drag coefficient of just 0.24, this is the world's most aerodynamically efficient series-production car.

Most comprehensive array of safety features in this vehicle category:
The new E-Coupe offers all the technical innovations of the new E-Class series that one might expect to find in a sports-oriented luxury coupe. The product features new trendsetting technologies - like ATTENTION ASSIST (drowsiness detection system), selective damper control, preventive occupant protection Adaptive Main Beam Assist, PRE-SAFE technology and Intelligent Lighting System all of which together make the E-Coupe a "thinking" partner. These features can not only see, feel, and respond to dangers by means of its "reflexes," but also act independently to prevent accidents or minimize their effects.

With such advanced technical developments and E-Class Coupe specific features (like keyless go, panaromic sunroof to name a few), this car further consolidates the leading position of Mercedes-Benz in the luxury class with unique trailblazing innovations for safe and sporty driving, available with no other manufacturer.

Priced at Rs. 54.83 Lakhs (Ex-Showroom Mumbai), the new Mercedes-Benz E-Class Coupe will be retailed through Mercedes-Benz Dealerships across the country.

Source: Mercedes-Benz India

Mercedes-Benz Launches CGI Engine & Mercedes-Benz C200 Car in India

Mercedes-Benz unveiled its roadmap for gasoline engine technology in India. "The CGI technology heralds a new era in gasoline engines with improved output, optimized consumption and even more impressive emission statistics" commented Prof. Dr.-Ing. Bharat Balasubramanian, Vice President Product Innovations & Process Technologies, Group Research & Advanced Engineering, Daimler AG, speaking to media persons at the launch event.

The CGI technology makes its debut in the C-Class. Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India explained the rationale: "The C-Class is in most cases the first touch point of customers with our brand. Mercedes-Benz stands for exciting products and cutting edge technologies; what better way to reinforce this promise than by offering the C 200 CGI as the harbinger of the CGI revolution in gasoline engines!"

The CGI technology is the first of its kind in the world to use sophisticated petrol direct-injection engine with spray guided combustion process. CGI engines use piezo-injectors (also seen on the global F700 DiesOtto concept presented by Daimler AG). With the new technology, the engine can run with high excess air and thus offer excellent fuel efficiency. Thanks to multiple injection, it is for the first time possible to extend this lean-burn operating mode to higher rpm and load ranges too.

Among the most important components of this innovative direct petrol injection system are the fast-acting piezoelectric injectors. They have nozzles which open outwards to create an annular gap just a few microns wide. This gap shapes the fuel jet and produces a uniform, hollow-cone-shaped spray pattern. The microsecond response times of the piezoelectric injectors provide the basis for delivering multiple injections per power stroke, and thus for lean-burn operation. By allowing flexible and efficient control of the combustion process they play a key part in ensuring the engine's outstanding fuel efficiency. The engine’s innovative injection procedure makes for much better fuel and thermodynamic efficiency than the wall-guided combustion process previously employed with direct injection.

Mercedes-Benz has replaced the previous 4-in-line KOMPRESSOR Technology with the world's first spray-guided direct petrol injection. Thus in the C-Class, the C 200CGI replaces the C 200 Kompressor in the model range. The C 200 CGI BlueEFFICIENCY equipped with the new engine technology consumes just 11.4 km /litres of fuel knocking 0.78 litres off the values of the C200Kompressor. CO2 emissions are also reduced from 215g/km to 201 g/km. The debutante offers an output of 137kW at 5600rpm (approx. 5% increase over the C 200Kompressor). At the same time it offers increased bottom-end torque of 285 Nm at 2400-4000 rpm (C 200Kompressor = 240 Nm @ 3500 - 4500rpm ). Thus the C 200CGI is keenly tuned in with the environmental objectives of lower emission at the same time becoming even more pleasurable to drive, more sporty and quick.

As well as an exciting design and hallmark Mercedes refinement, the Mercedes-Benz C-Class displays state-of-the-art technology such as the AGILITY CONTROL package with selective damper control and the PRE-SAFE system with anticipatory occupant-protection measures. Furthermore, independent studies confirm that the C-Class has the highest resale value in the medium-size category, while the latest breakdown statistics compiled by the ADAC (German Automobile Association) reveal that it is the most reliable car in its class.

The Mercedes-Benz C200 CGI is priced at Rs. 26.25 Lacs Ex-showroom Mumbai. ( Ex Delhi is 28.98, Ex-Bangalore = 29.23 )

Source: Mercedes-Benz India

Aurangabad looks forward to 150 Mercedes Benz luxury cars

The city of Aurangabad is often written off as an ordinary, dirty and poor Indian city. The crowded streets and bland buildings do little to augment its image. It is a thriving manufacturing hub for pharmaceuticals, electronics and cars. However the current bulk order for 150 Mercedes Benz luxury cars will take every one by surprise. The bulk buy is an effort by the city's upper class to put their B –town in the fast lane.

Speaking on the sudden change in events, Mr. Rahul Mishrikotkar, Director, Multitech Distributors said, "We are a close knit group of like minded friends from similar age groups in Aurangabad. We always thought of doing something big-banging to put Aurangabad on the global map. We thought we should buy luxury cars in one go to conceptualize this idea. Then everyone got added to it. "

Talking about the growing awareness of luxury brands, Raghavendra Joshi, Chairman, RJ Group said, "In the olden days the psychological mentality was a little different. People were not ready to spend money - not as much as people in the big cities. But now as the new generation is taking up the business, they spend their childhood here but they go abroad and see the outside world. They want to spend money, not just save it."

The Aurangabad bulk buy has had a ripple effect and the CEO of Mercedes Benz said, "This has had a positive impact not only creating aspirations in other tier 2 and 3 cities around the country, but it's made a difference to Aurangabad. Already new industries are coming in and starting to take the place more seriously."

There is more surprise as the bulk buys have not stopped with Mercedes. There are other groups ordering for 101 BMWs.

Mercedes-Benz India FY10 sales up 80%

Mercedes-Benz India announced a remarkable year-end sales performance for 2010. The company has sold 5819 cars from Jan – Dec 2010 which is a growth of 80% over 2009 (3250 units in 2009). The key growth drivers were the E–Class with 2490 units (2009=1024units), C-Class with 2070 units (2009= 1579 units) as well as the SUV range comprising the M-Class, GL-Class and the R-Class with 523 units (2009= 140units).

The best ever December was also recorded by the company with 710 units being sold as wholesale by Mercedes-Benz India. The key products that contributed to this growth were the E-Class with 371 units sold (136 units in December 2009), the C-Class with 141 units sold (133 units in December 2009), followed by 127 units of the SUV segment- comprising M-Class, GL-Class & the R-Class-(15 unit of M-Class in December 2009).

Mercedes-Benz’s strategy for the Indian market have been focused upon offering a comprehensive product portfolio, delivering the highest value to the customer as well as ensuring world class sales, after sales and vehicle ownership experience. These initiatives coupled with aggressive product launches and network enhancement to smaller towns and cities have reinforced the strong traction with Indian market in 2010.

Mercedes India eyes semi-urban cities

In an attempt to explore new avenues for its luxury cars in India, Mercedes-Benz India Limited has decided to enter tier two and tier three cities in the country. As part of the initial expansion spree, the company aims to sell around 50 units per year in these cities.

However, the decision of expansion has come at a time when reports of dark clouds on car sales are hovering over the auto market. Contrary to the downturn reports Mercedes-Benz India's sales during January-March 2011 grew by 67 percent with March being the best month for sales with Mercedes-Benz C-class as the major contributor.

Besides targeting new markets, Mercedes, sensing good scope and demand in India, is also thinking of attractive offers on its diesel variants. This decision could also be the obvious outcome of the impending hike in fuel prices.

Furthermore, giving fire to its expansion strategy, Mercedes-Benz India has also reportedly added a financial wing in order to provider better finance facilities. Speaking to the press on the occasion of the completion of his 100 days in Mercedes India managing director and CEO Peter T. Honegg reportedly detailed about the expansion spree of Mercedes-Benz and what Mercedes India would focus on in the next three to five years.

However, Mercedes-Benz India is yet to disclose the names cities where it would be expanding its reach, but it is for sure that in the first phase over seven to ten prominent cities in India where the company finds potential buyers, will be targeted, sources said. Besides this, Mercedes is taking a long-term perspective for this expansion drive and will be heading this path for the next three to five years. Similar to Mercedes, General Motors has recently opened its first ever dealership in Andaman and Nicobar Islands.

Mercedes-Benz opens brand centers India

As the demand for small cars is increasing day by day in India combined with profitable future prospects, Mercedes-Benz Germany based carmaker is planning to make brand centers in major cities of India like New Delhi, Bangalore, Chennai and Mumbai. Company is also expected to install one complete manufacturing unit in Chakan, Maharashtra.

Known as one of the best automobile manufacturer companies, Mercedes-Benz wants to get hold of good market share in India and for this the purpose company is thinking of opening brand centers across the country. As the German automaker is facing tough competition from one of its closest rival BMW, having brand centers will help the company in acquiring an edge over it. As per speculations, Mercedes Benz is all set to come up with its first brand center at Gurgaon, and will display entire fleet of cars present in Mercedes’ India portfolio. With a fleet of 40 cars, the company is going to open next brand center in Mumbai later on in the year.

Furthermore, with the increasing list of automobile giants like Hyundai, Honda, Volkswagen, Skoda and recent addition of BMW, Mercedes-Benz is getting quite high competition in Indian car market.

One of the company official said that Mercedes Benz is going to invest around Rs 6,000 crore along with installation of a development unit of cars in India. Furthermore he said that company is planning to increase the participation of local vendors and thinking of assembling cars of luxury segment within the country. Currently Mercedes Benz is assembling cars of C, E and S Class in India.

However he also stated that company is ready for having collaboration with Indian suppliers, not only for completing the requirement of Mercedes India but also for Mercedes plants all across the globe.

Mercedes-Benz ALL WORLD Launches Popular E-Class Models E 250 V6 & E 250 CDI

Mercedes-Benz India widened the portfolio of its popular E-Class model series with introduction of two new engines: the E 250 V6 and the E 250 CDI (BE). Both variants are introduced in the popular "Elegance" styling line.

"We have continued the aggressive price position of the New E-Class with the debutante models: the E 250 V6 is priced at Rs. 41.13 Lakhs while the E 250CDI (BE) costs Rs. 39.87 Lakhs Ex-showroom Mumbai. Our endeavor is offer the best value for money to our discerning E-Class customers" commented Dr. Wilfried Aulbur, Managing Director and CEO of Mercedes-Benz India.

The New E-Class has been a runaway success since its India debut in September 2009. In the last quarter itself, over 450 units of E 350 and E 350 CDI have been sold in top-of-the-line Avantgarde styling.

The New E-Class has also won critical acclaim for its driving dynamics, performance, aggressive looks and environmental compatibility: it has been hailed as the ‘Best Premium Luxury Automobile of the year’ in India CNBC-Overdrive Awards 2010,

- E 250 V6: Powered by the 6-cylinder 2497cc engine, the E 250 V6 delivers an output of 204 hp with 245Nm of torque with top speed regulated at 250 kmph. It is equipped with the 7G-TRONIC transmission and the new-design 17" alloys further add to the aggressive looks of the E 250 V6

- E 250 CDI: Powered by 4-in-line 2143 cc engine, the E 250 CDI delivers a gut-wrenching 500 Nm torque in as low as 1600-1800rpm and offers an output of 201 hp. These impressive statistics make E 250 CDI the class leader in terms of performance and driving dynamics.

For more than 50 years, the saloons in the E-Class and their predecessors have been acknowledged as trendsetters in the arena of luxury, safety and driving dynamics. Continuing this tradition with an unrivalled combination of the latest in technology assistance, the New E 250 V6 and E 250 CDI also features the distinctive technologies of the New E-Class: like drowsiness detection system – ATTENTION ASSIST, LED daytime lighting, Intelligent Lighting System, Advanced Parking Guidance, etc., that make the E-Class a "Thinking Partner". These features can not only see, feel, and respond to dangers by means of its "reflexes," but also act independently to prevent accidents or minimize their effects.

The New E-Class showcases the dynamic and passionate genes of the Mercedes-Benz brand, clearly evident from the very first glimpse highlighted most noticeably by the re-designed twin headlamps.

Mercedes Benz Unveils S 350I & S 350 CDIL BlueEFFICIENCY Luxury Sedan

Mercedes-Benz, today formally announced the arrival of its iconic sedan and a global favourite – the All-New S 350L and the S 350 CDI L BlueEFFICIENCY in India. With state-of-the-art technology for even greater safety, as well as trailblazing innovations in comfort and drive technology, the Mercedes-Benz flagship is all set to reassert its leading position as the brand’s innovation platform and benchmark for luxury sedans. For more than five decades, the Mercedes S-Class cars have signified a special aura, showcased intelligent technology and delivered the highest quality.

Speaking at the launch ceremony, Dr. Wilfried Aulbur (Managing Director & CEO, Mercedes-Benz India) said, "The all-new S-Class is the perfect embodiment of the brand's core attributes of safety, comfort, quality and innovation. Its uncompromising standards have made it the preferred choice of the world's most powerful and influential people. Continuing the legacy, the all-new S-Class not only displays outstanding driving dynamics, but is a fitting testament of our technological expertise. Globally the S-Class is the overwhelming market leader in its segment; in India as well, the S-Class is the clear leader with over 53% share of the market. The new S 350 L & S350 CDI L will carry forward the S-Class leadership in this segment."

The 2010 S-Class is the only car in its category to offer a unique combination of ultra-modern assistance and protection systems. The new assistance systems turn the new S-Class model into an "intelligent" partner for the driver. The car is able to "see", "feel", respond reflexively and act autonomously to prevent accidents or mitigate their effects.

The 2010 S-Class offers features designed to provide highest levels of comfort and safety to its occupants. Features like Advance Parking Guidance with ultrasonic sensors, Multicolour Ambient Lighting, LED Light Package, Climatised seats, Massage function for rear seats, ATTENTION ASSIST, etc are standard. As an exclusive world first for the 2010 S-Class, SPLITVIEW technology is being offered. With two views on a single screen, both the driver & the front passenger can view different functions simultaneously on the screen. A wireless headphone with remote ensures that the co-passenger does not interfere with the driver’s focus while on the road.

Great attention has been given to the Rear Seat comfort & entertainment package for the rear-passengers. New introductions include redesigned rear entertainment screens with remote control & 2 wireless headphones as well as standard massage function for the rear passenger.

With typical Mercedes attention to detail, the designers have also given great attention to the interior of the new Mercedes-Benz S-Class, ensuring that every feature appeals in both emotional and functional terms with its form, colour and material. The result is a harmonious whole – an atmosphere in which the car’s occupants immediately feel safe and protected, and long journeys can be taken without any feeling of effort or stress.

The new Mercedes-Benz S 350 L is priced at Rs. 82 lakhs (ex-showroom Delhi), while the new Mercedes-Benz S 350 CDI L BlueEFFICIENCY comes at Rs. 80.50 lakhs (ex-showroom Delhi).