Aurangabad looks forward to 150 Mercedes Benz luxury cars

The city of Aurangabad is often written off as an ordinary, dirty and poor Indian city. The crowded streets and bland buildings do little to augment its image. It is a thriving manufacturing hub for pharmaceuticals, electronics and cars. However the current bulk order for 150 Mercedes Benz luxury cars will take every one by surprise. The bulk buy is an effort by the city's upper class to put their B –town in the fast lane.

Speaking on the sudden change in events, Mr. Rahul Mishrikotkar, Director, Multitech Distributors said, "We are a close knit group of like minded friends from similar age groups in Aurangabad. We always thought of doing something big-banging to put Aurangabad on the global map. We thought we should buy luxury cars in one go to conceptualize this idea. Then everyone got added to it. "

Talking about the growing awareness of luxury brands, Raghavendra Joshi, Chairman, RJ Group said, "In the olden days the psychological mentality was a little different. People were not ready to spend money - not as much as people in the big cities. But now as the new generation is taking up the business, they spend their childhood here but they go abroad and see the outside world. They want to spend money, not just save it."

The Aurangabad bulk buy has had a ripple effect and the CEO of Mercedes Benz said, "This has had a positive impact not only creating aspirations in other tier 2 and 3 cities around the country, but it's made a difference to Aurangabad. Already new industries are coming in and starting to take the place more seriously."

There is more surprise as the bulk buys have not stopped with Mercedes. There are other groups ordering for 101 BMWs.