JLR to Invest in F-Type Sports Car Factory at Castle Bromwich

Jaguar, owned by Indian conglomerate Tata is looking at expanding the plant. The investment plans in Castle Bromwich is already under discussion with the trade unions. The plant at Castle Bromwich will build new Jaguar models. The investment is likely to be around 200 million pounds to expand the facility by 50 percent.

The company will manufacture the new Jaguar F-Type sports car, the successor to the historic E-type, at the Castle Bromwich plant. The investment plans come three years after the factory was considering a closure by cutting its UK workforce. The step was taken in order to cope with the sharp drop in sales.

Though the future of Jaguar was quite uncertain, in the past it has witnessed a 180 degree since it was acquired by the Indian auto giant Tata Motors. It was acquired for 2.4 billion pounds in 2008 and now the British luxury car brand is valued at 14 billion pounds. The brand has been excelling at a global level and JLR intends to maintain the gained steam by investing in its facilities world wide.

The company also announced its plans to recruit 1,000 more employees for the third shift that was commencing at the Halewood factory in Merseyside. The step was in sync with the global demand of the Land Rover Freelander 2 and the Range Rover Evoque.

The expansion plans that are being worked out will be a boost for the coalition Government, more so, since it is looking at increasing British exports to rebalance the economy. 

JAGUAR LAND ROVER INDIA OPENS NEW SHOWROOM IN DELHI

JLR Land Rover 6 at Auto Expo India 2010

After its successful entry into the Indian subcontinent last year at Mumbai, Jaguar Land Rover (JLR) has opened its second Indian showroom in Delhi.

The British luxury car maker is also planning to open a new showroom at Hyderabadwithin the next few months.

As a part of TATA motors, the JLR has witnessed a sixty percent hike in the overseas sales but the sales in India still need to pick up. Known for its class and elegance, Jaguar Land Rover has splendid models in the luxury class and quite apparently most of its sales are concentrated in and around the big cities of India.

The main competitors for JLR in India are Audi, BMW and the Mercedes which have shown an impeccable growth in sales over the past few months. The reason for it being the wide range of vehicles available and their service. JLR now needs to focus on the approachability to majority of people apart from preserving their brand value.  TATA motors have affirmed that they would be looking forward to better the sales of JLR this year.

The ex-showroom prices of the most affordable Jaguar land Rover in India (Delhi) are:

• XF – priced at 60 lakh INR
• Freelander 2-priced at 34 lakh INR