Mercedes-Benz partners with ASMALLWORLD

Mercedes-Benz continues to use new approaches in communication: the Stuttgart-based automotive brand is forging a strategic partnership with the exclusive online community ASMALLWORLD, to further expand its targeted, direct marketing to consumers. ASMALLWORLD is an invitation only network with over 300,000 members from more than 200 countries. The partnership encompasses informative branded entertainment in the form of an Automotive Forum, blogs for prominent personalities, inclusion in the event calendar and ASW’s Internet TV, and invitations to important Mercedes-Benz events for selected members.

“The Mercedes-Benz brand is now precisely where we can directly appeal to people in their everyday living environments,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “This is why we are continually expanding beyond the classic communication channels - and this partnership opens up a new channel that makes direct dialogue possible. The partnership with the ASW community enables us to reach a young, influential target group, and to become part of their everyday interactions.”