The Chevrolet car or the Chevy is close to the heart of Indian consumers. The Chevrolet entered India first in 1928. Chevrolet's manufacturer, General Motors, was the first company to set up an automobile assembly plant in India. The first Chevrolet car in India was the National Series AB Touring with wooden wheels. Chevrolet, however, had to close shop in India in 1952-1953 following Indian national policy, and the Indian Chevrolet went on a sabbatical.
The Chevrolet made its comeback in 2003. Primarily GM launched the European brand Opel in the late 90s in India. When Opel failed to interest the Indian consumer, it was taken off the market and Chevrolet came in. With Chevrolet's entry, in 2003, sales shot up immediately. Prior to marketing Chevrolet, GM had sold only 8000 odd units in 2002. With Chevrolet's arrival, 21,269 units were quickly sold within the same financial year. Chevrolet proved its worth as soon as it reentered India and Chevrolet success continues to lead GM till date.
No comments:
Post a Comment