BMW Embarks on Large-Scale Model

December marks the introduction of ten new models across the 1 and 3 Series range.
Further strengthening the BMW EfficientDynamics stable that has swept through the BMW model range, the latest strategy sees a range of performance diesel power plants deployed to Coupé and Convertible models for the very first time.
As the only vehicle manufacturer to offer a comprehensive suite of technologies to reduce fuel consumption and emissions across all model series, BMW’s commitment to provide the market with class leading vehicles is clear.

Holding a distinct competitive advantage, BMW continues to extend its lead as Australia’s best-selling luxury automotive brand, offering superior performance, consumption and emissions in one package.

The range of new sporting 1 and 3 Series diesel models all arrive with an average fuel consumption well under the luxury tax threshold of 7.0 litres per 100 kilometres. In fact, with this latest model offensive the number of vehicles under the 7.0 litre benchmark climbs to 23 with more planned to arrive in 2010.

“In reality, it’s not about how many vehicles we can offer below the 7-litre mark, but giving customers the opportunity to enjoy efficient motoring without sacrificing performance in whatever segment they are interested in,” said BMW Group Australia managing director Stavros Yallouridis.

“Undertaking the latest model offensive is just one of many steps planned by BMW Group Australia to ensure BMW continues to dominate the premium luxury segment,” he said.

Take the new 118d Sports Hatch as an example. It generates almost 25kW more than its closest rival, accelerates almost 2 seconds faster to 100 kilometres than its nearest competitor and matches the best fuel consumption in its class of 4.5 litres per 100 kilometres.
This is just one of many examples where BMW promises and delivers beyond its competitors. The BMW 123d Sports Hatch, Coupe and Convertible also enter the market as instant benchmarks, so too does the 320d Coupe, Convertible and Touring as well as 330d Coupe and Convertible models.

The impact of BMW EfficientDynamics cannot be under estimated, it has not only played a pivotal role in continuing BMW’s strong competitive advantage on a global basis, its success is recognised throughout a number of different platforms.

“BMW will continue to bring the very best in automotive excellence to the Australian market and the new BMW EfficientDynamics equipped 1 and 3 series models are just another example why BMW is the number one luxury vehicle supplier in Australia and the world”, says BMW Group Australia’s managing director Stavros Yallouridis.