Monday, 23 July 2012

Pre-launch praise for Kia's upcoming Venga MPV



It's not yet on sale but Kia's upcoming Venga MPV has already won one of the most prestigious international design awards.

The stylish new B-segment car, unveiled at the Frankfurt Motor Show in September 2009, has been awarded the iF product design award that recognises design quality as well as a number of other criteria, among them workmanship, level of innovation and eco-friendliness.

An international jury of experts said the German-based iF Design Award recognised that the Kia Venga completely redefined the conventional minivan profile of the traditional MPV

“B-segment MPV's have been the type of vehicles bought out of necessity – they are cars of function and practicality," explained Kia's chief design officer, Peter Schreyer.

"Now all that is about to change. With the new Venga, we have designed a car that will fulfill European consumers' practical requirements while being genuinely desirable and fun to drive.

“The Venga is going to re-ignite interest among buyers in B-segment MPV's by setting new standards for the class. This award is a welcome recognition of the success of our design strategy."

He led the design team.

The Venga, designed, engineered and assembled in Europe, will be available across Europe with a choice of seven engines - two petrol and five diesels.

The 4.068m five-door claims to have an exceptionally spacious cargo bay thanks to a two-tier boot floor and sliding rear seats, giving a total volume of 1253 litres.

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