"Innovations for Everyone", launched byVolkswagen in September 2010. This was performed in close alliance with the National Geographic Channel.It aspires at spotting the potential of relevant innovations that could lead to technological or scientific breakthroughs to help improve quality of life. Volkswagen received an awesome participation of more than 5000 individuals.
The striking ending showcased the three winning innovations each of who were monetarily awarded for their attempt by Volkswagen. The final winning innovation which was decided by public voting was also awarded, the Vento, Volkswagen's latest premium entry level sedan.
Speaking on this occasion, Mr. Lutz Kothe, Head of Marketing & PR, VolkswagenPassenger Cars, Volkswagen Group Sales said: "Innovation is one of our key brand pillars and with this campaign our attempt was to bring the brand closer to the people of India. We wanted them to think free, give their ideas and thoughts an identity and move towards a world of modernization and we are delighted with the response that we have received with this very first campaign. We look forward to continue this campaign in future".
Keertan Adyanthaya, Managing Director, Fox International Channel & National Geographic Network India says, "India has some tremendous potential and in the past has also given some of the greatest talents such as Amartya Sen, APJ Abdul Kalam, CV Raman to the world. It is imperative that we should leverage the talent of the country and bring it to light. At Nat Geo it's been our constant endeavor to encourage people to live curious. With Nat Geo Volkswagen Innovation for Everyone, the channel takes pride to provide all the budding innovators an opportunity to put their out-of-the-box ideas to test. We are extremely excited to put these ideas into practice and encourage Innovation in the country".
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