Toyota Kirloskar Motor Pvt. Ltd. announced the introduction of the all new Toyota Corolla Altis
Sport (Limited Edition) to target young car enthusiasts. The new
Corolla Altis Sport has been designed to give customers the stylish
image of a car which is youthful and sporty, and has exciting new
features.
Adding to the stylish look of the car
is an aerodynamic front and rear bumper spoiler, a classy headlamp
garnish, sleek side skirts and exclusive rear LED spoilers. A
contemporary dual tone seat fabric and wood finish rear cup holders
heighten the feeling of luxury and elegance.
Commenting on the launch of the new limited edition, Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor (TKM) said, "The Corolla Altis launched last year has been highly appreciated by our customers because of its advanced luxury and comfort features. We are now delighted to introduce the all new Corolla Altis Sport, which will offer sporty styling in combination with these features."
Mr.
Sandeep Singh, Deputy Managing Director (Marketing), TKM, added "Only
300 units of the new Limited Edition Corolla Altis Sport will be
available for sales. Additionally, individual personalized logos for
each of our customers will enhance the exclusivity of ownership of the Corolla Altis
Sport. We look forward to bringing to our customers a limited edition
of the widely appreciated Corolla Altis, which will offer exclusive
ownership and sporty style. The new Corolla Altis Sport will be
attractively priced at Rs 11.35 lakhs (ex-showroom, Delhi) and will be
available at all Toyota dealerships from today."
Mr. Singh added, "The new Corolla Altis Sport will be promoted extensively by an integrated marketing campaign, which leverages its association with active sports such as Tennis, Polo and Formula One, and is focused on young, urban customers. This will include web, print and magazine campaigns, direct marketing, SMS and e-DMs exclusively targeted at young professionals."
The Toyota Corolla Altis has attracted customers from the corporate/executive segment and has been a true symbol of Toyota passenger cars in India.
It has brought to the Indian market innovative luxury and exclusive
comfort, designed to more than satisfy the auto consumer’s desire for
perfection.
Adding to the stylish look of the car
is an aerodynamic front and rear bumper spoiler, a classy headlamp
garnish, sleek side skirts and exclusive rear LED spoilers. A
contemporary dual tone seat fabric and wood finish rear cup holders
heighten the feeling of luxury and elegance.Commenting on the launch of the new limited edition, Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motor (TKM) said, "The Corolla Altis launched last year has been highly appreciated by our customers because of its advanced luxury and comfort features. We are now delighted to introduce the all new Corolla Altis Sport, which will offer sporty styling in combination with these features."
Mr.
Sandeep Singh, Deputy Managing Director (Marketing), TKM, added "Only
300 units of the new Limited Edition Corolla Altis Sport will be
available for sales. Additionally, individual personalized logos for
each of our customers will enhance the exclusivity of ownership of the Corolla Altis
Sport. We look forward to bringing to our customers a limited edition
of the widely appreciated Corolla Altis, which will offer exclusive
ownership and sporty style. The new Corolla Altis Sport will be
attractively priced at Rs 11.35 lakhs (ex-showroom, Delhi) and will be
available at all Toyota dealerships from today."Mr. Singh added, "The new Corolla Altis Sport will be promoted extensively by an integrated marketing campaign, which leverages its association with active sports such as Tennis, Polo and Formula One, and is focused on young, urban customers. This will include web, print and magazine campaigns, direct marketing, SMS and e-DMs exclusively targeted at young professionals."
The Toyota Corolla Altis has attracted customers from the corporate/executive segment and has been a true symbol of Toyota passenger cars in India.
It has brought to the Indian market innovative luxury and exclusive
comfort, designed to more than satisfy the auto consumer’s desire for
perfection.
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