Tata motors, India`s leading auto manufacturer launches the first television commercial of Nano. The TV commercial was launched in a bid to revive the sales of Tata Nano Car which dipped to 509 units last month. The commercial was created by Rediffusion Y&R, and portrays the Nano as a roomy and sturdy car. The Nano is shown as an enviable car by virtue of its looks and performance.
The all new Tata Nano needs a touch- feel advertisement to create a phenomenal impression in our minds. The tag line- “key to your happiness” is aptly projected in the television commercial. A little girl is shown asking her grandmother when the Tata Nano will come home. The Tata Nano finally arrives, getting admiring glances all the way. The yellow Tata Nano car truly stands out as is drives through rough terrains to reach the house on a hilltop.
The small town neighborhood gathers to see the brand new Tata Nano car. The little girl hugs the car and the family prepares a traditional welcome. As is the belief in India, the girl applies some of her eyeliner on the car to prevent the ill effects of the prying eyes. This innovative ad signals a U turn in the marketing strategy for Nano. Besides, Tata motors have launched a multi-crore media campaign to rebuild Nano’s brand image, which had taken a beating a while ago. Tata motors have geared up for a countrywide network to sell Nanos including 1,000 odd special Nano kiosks, off the shelf. It also aims to reach higher volumes of 12,000-15, 000 units per month by April 2011.
The Tata Nano commercial, conveys the simple message that two-wheeler and three-wheeler owners may easily shift to Tata Nano. According to advertisement executives, the company is also planning another television campaign early next year.
The all new Tata Nano needs a touch- feel advertisement to create a phenomenal impression in our minds. The tag line- “key to your happiness” is aptly projected in the television commercial. A little girl is shown asking her grandmother when the Tata Nano will come home. The Tata Nano finally arrives, getting admiring glances all the way. The yellow Tata Nano car truly stands out as is drives through rough terrains to reach the house on a hilltop.
The small town neighborhood gathers to see the brand new Tata Nano car. The little girl hugs the car and the family prepares a traditional welcome. As is the belief in India, the girl applies some of her eyeliner on the car to prevent the ill effects of the prying eyes. This innovative ad signals a U turn in the marketing strategy for Nano. Besides, Tata motors have launched a multi-crore media campaign to rebuild Nano’s brand image, which had taken a beating a while ago. Tata motors have geared up for a countrywide network to sell Nanos including 1,000 odd special Nano kiosks, off the shelf. It also aims to reach higher volumes of 12,000-15, 000 units per month by April 2011.
The Tata Nano commercial, conveys the simple message that two-wheeler and three-wheeler owners may easily shift to Tata Nano. According to advertisement executives, the company is also planning another television campaign early next year.
