Indians could get to own the original people’s car - the Volkswagen Beetle - by 2009. According to Volkswagen India President and Managing Director Joerg Muller, the Beetle is expected in India after Volkswagen strengthens its dealership network in the country.
It is the company’s plan to use the Beetle as a brand building tool for itself as it attempts to move into the highly competitive Indian car segment by 2010. Currently, the company plans to ship the Beetle as a completely Built Unit (CBU) from Mexico.
Alternative plans include setting up a manufacturing plant in Chakan in Maharashtra at the cost of about 580 million Euros (approximately INR 3,600 crores) from where the company will roll out the Beetle.
Currently, the company is on a dealership expansion drive. It has eight dealers currently, and plans to increase to around 15 dealers. By 2011 the company plans to acquire around 120 dealers.
It is the company’s plan to use the Beetle as a brand building tool for itself as it attempts to move into the highly competitive Indian car segment by 2010. Currently, the company plans to ship the Beetle as a completely Built Unit (CBU) from Mexico.Alternative plans include setting up a manufacturing plant in Chakan in Maharashtra at the cost of about 580 million Euros (approximately INR 3,600 crores) from where the company will roll out the Beetle.
Currently, the company is on a dealership expansion drive. It has eight dealers currently, and plans to increase to around 15 dealers. By 2011 the company plans to acquire around 120 dealers.
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