Ford Motor Co. (NYSE: F) has announced that it intends to offer its new Fiesta sub-compact vehicle at the starting price of just $13,995.
The pricing of the new vehicle, which is due out later this year, will be a crucial element for the automobile that’s hoping to win new consumers with its small car.
Ford’s car marketing launch manager, Paul Anderson, said in a statement that “Although we have a starting price just below Toyota Yaris, we will offer a significant amount of additional equipment than consumers can get on the Yaris or the Honda Fit.”
Ford is planning to offer a variety of features and feature packages on the vehicle that will include everything from interior trim colors to heated seats.
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