Ford India has reportedly stopped production of Ikon to make way for newer products. The company has already announced plans to bring in eight new products, based on its global platforms, by 2015 and is already preparing to launch a brand new car later this year.
According to reports, as of February 1, Ford has discontinued the sale of Ford Ikon from the non-Bharat Stage IV markets. Last year, it had stopped selling Ikon in BS IV markets also. It will launch the new car, expected to be a Fiesta saloon, by mid-year. The new saloon could be priced at a significant premium to the marked down Fiesta, thereby retaining Ford’s presence in both segments.
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