Most cars at auto shows are highly polished and gleaming, except one – a Ford Taurus that crashed into a 1 million pound wall at 35 mph en route to the Jacob Javits Convention Centre. Deliberately.
Ford wants New York International Auto Show visitors to see how the Taurus – rated ‘Top Safety Pick’ by the Insurance Institute for Highway Safety (IIHS) – fared in the 35 mph crash test. Positioned in the same place occupied by the seated crash-test dummy, show goers view video of the actual crash test.
“We want people to see what happens in the blink of an eye,” said Stephen Kozak, North American safety chief engineer for Ford Motor Company. “We want to open people’s eyes that not all cars are created equal when it comes to safety. There is a difference and we want to show why Taurus is the safest rated large sedan sold in America.”
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