Yamaha, one of the leading two-wheeler makers in the Indian market, announced on Tuesday that is has tied up with IPL (Indian premier league) team Deccan Chargers (DC) as an official team partner for the year 2011.
"The deal entitles Yamaha the right to be referred as the 'Official Team Partner' status in all its advertising and promotions, including web promotions, right to be mentioned in all official media release by DC, right to unlimited usage of DC name and logo."
As per this tie-up, the Japanese auto maker can use signatures and images of minimum three players of this team. Moreover, the company will also be getting access to players for two days of promotion and events of the auto maker.
It is a one-year partnership agreement, according to which the Yamaha logo will appear on helmets and caps of the leading side of players.
Ads per a statement given by India Yamaha Motor National Business Head Roy Kurian, "Being the most watched sports event besides the Cricket World Cup, IPL serves to be the most lucrative platform for strong branding and reaching out to consumers."
"The deal entitles Yamaha the right to be referred as the 'Official Team Partner' status in all its advertising and promotions, including web promotions, right to be mentioned in all official media release by DC, right to unlimited usage of DC name and logo."
As per this tie-up, the Japanese auto maker can use signatures and images of minimum three players of this team. Moreover, the company will also be getting access to players for two days of promotion and events of the auto maker.
It is a one-year partnership agreement, according to which the Yamaha logo will appear on helmets and caps of the leading side of players.
Ads per a statement given by India Yamaha Motor National Business Head Roy Kurian, "Being the most watched sports event besides the Cricket World Cup, IPL serves to be the most lucrative platform for strong branding and reaching out to consumers."
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