New Showroom Opens for Mercedes Benz Cars

Interkrafts, the authorized dealer for Mercedes-Benz in Eastern India today formally inaugurated its new showroom for Kolkata. Centrally located at Dr. Ambedkar Sarani Road, the new Interkrafts showroom is spread over an area of 6700+ sq. ft. The facility was created in a span of four months with an investment of Rs. 1.5 Crores.

Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India commented: “Interkrafts has represented Mercedes-Benz India since 2002 and has grown with us. I am sure this state-of-the-art showroom will go a long way in further enhancing customer delight. To mark the opening of this showroom we have a very fascinating car: the E-Class Coupé which witnesses its Eastern-India debut today."

The new facility of Interkrafts is tailored to offer an engaging 'Mercedes-Benz experience' for customers: drive-in valet service, luxurious customer lounge, Cafe Mercedes along a wide range of vehicles on display. The accessories and wheel configurator, engaging audio-visual presentation, boutique collection and special play area for children are further highlights of the new facility. To offer enriched vehicle purchase and ownership experience, Interkrafts has 33 dedicated and trained personnel to cater to sales, after-sales and service in Kolkata. By the start of 2009, Interkrafts announced their state-of-the-art 7000+ sq. ft. workshop at Kolkata which was set up with an investment of approximately Rs. 1 Crore. The new showroom further reinforces the initiatives towards customer delight.

Mr. Hiteshwar Singh, Director & CEO Interkrafts: “Till date, Interkrafts has sold an estimated 450+ Mercedes-Benz cars in Kolkata and West Bengal of which 70 units were sold in Jan – May 2010 (53 units in Jan – May 2009; 103 units in Jan – Dec 2009). Our focus upon the market also earned us the coveted award as the dealership with highest levels of customer satisfaction within the Mercedes-Benz India network. The new showroom will help us position ourselves even more attractively in the market and engage our customers even better."

The new E-Class Coupé
The new E-Class Coupé has won critics and fans globally because of its stunning design (Declared as the “Most Good Looking Coupé" by Chicago Athenaeum - Museum of Architecture and Design; received “The Good Design Award" by Auto Bild, Germany).

A long bonnet, sleek side flanks, crisp rear and lack of B-pillar contributes to the athletic looks of the debutante. The E-Class relation is interpreted through the twin-headlamp face, V-shaped front end and overall design language

The E-Class Coupé is the most aerodynamic series production car in the world with a drag coefficient of 0.24 only. It comes with an aggressive price tag of Rs. 57.45 Lakh onwards (Ex-showroom Kolkata)

Design which expresses passion and effortless superiority
The classic coupé side aspect reflected by the absence of the B-pillars and the fully retractable side windows give this new two-door car a distinct sporty interpretation. The hallmark of Mercedes Coupé design is its sports radiator grille with the large central star.

The E-Class Coupé has also earned its fame in the performance category. The new petrol engine combines efficiency and effortless power delivery with its 3.5 litre engine V6 engine offering 272hp at 6000rpm. With a drag coefficient of just 0.24, this is the world's most aerodynamically efficient series-production car.

The new E-Class Coupé offers all the technical innovations that one might expect from a luxury sport Coupé with new trendsetting features like - ATTENTION ASSIST (drowsiness detection system), selective damper control, preventive occupant protection Adaptive Main Beam Assist, PRE-SAFE® technology and Intelligent Lighting System all of which together make the E-Coupé a “thinking" partner. With such advanced technical developments and E-Class Coupé specific features (like keyless go, panoramic sunroof to name a few), this car further consolidates the leading position of Mercedes-Benz in the luxury class with unique trailblazing innovations for safe and sporty driving, available with no other manufacturer.