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Having sold in excess of five lakh units in two months earlier during the year, Hero Honda capped it off with 515,852 units in March’11 – its highest-ever month sales. This is a growth of more than 24% in over the corresponding month in 2010 when the company had sold 414,638 units. Commenting on the sales performance, Pawan Munjal, Managing Director & Chief Executive Officer, Hero Honda Motors Ltd said, “We are delighted with this year’s sales performance, far surpassing our initial guidance of five million.
Our growth rate is reflective of our strategic and marketing prowess, which has ensured our sustained market leadership. “Hero Honda initiated strategic and structural changes this fiscal, which will begin to take effect in the near future. We are confident that our initiatives will allow us to build on our leadership position. We will actively look at exploring opportunities in newer markets, establishing a new brand identity and further enhancing our in-house resources.
We will continue to work relentlessly to bring more value-added and innovative products to our customers, combined with innovative sales and marketing programmes.”
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