Audi Q1FY11 sales up 107% YoY

Audi, the German luxury car manufacturer, recorded a strong first quarter with 1611 cars delivered in India between January to March 2011. Powering ahead with its aggressive outlook for 2011, the brand with four rings continued its positive growth trajectory with a growth of 107% for this quarter (Jan-March 2010: 778 cars).

Sales for the first quarter exceeded 50 per cent of the total number of cars sold last year (Jan – Dec 2010: 3003 cars). Sales figures for the month of March 2011 alone stood at 681 cars – an impressive growth of 210 per cent (220 cars in March 2010).

“Having already exceeded half of last year’s sales in a single quarter, we are confident of being well on our way to ensure that 2011 is the most successful year for Audi India. This year, we have embarked upon an aggressive product expansion strategy with a series of class-defining models like the Audi A8 L, the super sports cars, Audi R8 V10 and Audi R8 Spyder and we are confident that 2011 will continue to witness outstanding growth for Audi India. We successfully defended our leadership position in the SUV segment with the Q7 and Q5 and have made a remarkable footprint with the new A8. Even in the super sports car segment, the new additions to the R8 family have received a tremendous response,” said Michael Perschke, Head - Audi India.

“Our focus on reinforcing our dealer network across India, coupled with our endeavor to continually enhance the Audi ownership experience, has helped us achieve leadership in the luxury automotive market. Our impressive performance this quarter is testimony to the positive customer response to progressive design, exceptional service standards and cutting – edge technology. Some of the drivers for this year would be the dynamic Audi A7 and the sporty Audi A6, which will take Audi to the next level in the limousine segment. I would like to thank my dealer network partners and customers for the trust in the brand through their choice for Audi.

Finally, I would like to wish the Indian cricket team all the best for the World Cup final tomorrow. Audi hopes to see a new ‘Champion of Champions’ from India in India, to follow in the footsteps of the cricketing legend Ravi Shastri, who did the country proud back in 1985”,he added.

In 2010, Audi sold 3003 units, exceeding targets to achieve record growth of 81 per cent. Audi has already opened showrooms in Delhi and Chennai, with Ludhiana to follow soon. Last year, the company inaugurated showrooms in Mumbai West, Kolkata, Jaipur and Bengaluru. Audi India will continue to focus on strengthening its dealer network across India.

The Audi model range in India includes Audi A4, Audi A6, Audi A8, Audi Q5, Audi Q7, the super sports car Audi R8 and the recently launched Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West and Pune. Further developments include Coimbatore, Delhi West, Indore, Lucknow, Mumbai South and Surat.