In order to boost sales, Honda has slashed the price of its Civic Hybrid cars by an astounding 8 lakh. It would now cost around Rs 13.36 lakh. This is the first time however that Honda, is resorting to a formal price cut to sell its cars.
Launched this June, the Honda Civic had generated phenomenal interest among customers but its very high price meant low sales. The company operates as Honda Siel Cars India (HSCI) in India and declared that the decision to cut the price was aimed at making eco-friendly cars more affordable.
This is India's first full hybrid vehicle. The average mileage is 20 kilometers per litre of petrol, making it the most fuel-efficient car in its category on Indian roads.
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